Influencer strategy | talent sourcing & Management | Campaign execution
Social media is all about relationships.
With ever-changing algorithms and trends, how to effectively manage those relationships is constantly evolving. That’s why every business needs an experienced expert on your team to help your brand thrive on social media. (Psst...that’s us!👋)
How I Help
Connect with your audience in the right way, in the right moment.
INFLUENCER STRATEGY
From KPIs to budget allocation to choosing the best talent for your brand, there are a lot of elements at play when delivering into the creator economy! We work with you to evaluate past campaigns and craft a custom plan for your brand’s influencer campaign strategy, including:
- Establishing campaign timing, duration and scale, budget allocation, KPI targets
- Identifying the best content, platforms, and types of talent for your campaign goals
- Creating guidelines to inspire optimal user generated content
- Providing guidance and best practices around influencer agreements (i.e. exclusivity, usage, paid media, termination/exit clauses, work for hire)
INFLUENCER SOURCING & MANAGEMENT
Guided by the goals and parameters outlined in your influencer strategy, we connect your brand to our extensive network of influencers/creators skilled in producing compelling content that activates your audience.
- Curating the perfect talent list for your brand
- Creating offer letters and handling the negotiation process with influencers & representatives
- Managing influencer relationships and partnership expectations
- Advising on fair market talent rates, contracts, and payment structures
CAMPAIGN EXECUTION
Struggling to keep up with hundreds or thousands of content pieces in-house? Our campaign execution, management, and reporting services are designed to streamline and enhance talent relationships, and ensure high quality content production that meets deadlines & performs.
- Writing effective talent briefs that clearly & succinctly outline deliverables
- Handling day-today communication with influencers & management
- Talent Selections
- Overseeing campaign timelines - including managing the feedback & approval process and ensuring a smooth campaign launch
- Analyzing campaign data and delivering key insights in a wrap report
- Contracting and payment management through Nomada also available
Marketing is a different adventure for every business. If you don’t know what you need, no stress! Let’s chat, and we’ll tailor-fit any of our services to fit your brand.
Kind Words
“Lauren is an innovator and has helped our brand build an extremely flawless influencer program from the ground up. She is instrumental in finding solutions when we have to adapt to change... all with a smile on her face.”
— Kelsey Saikami, Sephora
“In one word, Lauren is amazing. Not only is her professionalism unmatched, she treats everything she touches as if it were her own. From the content she creates or the recommendations she provides, it is well thought and beyond expectations. I would recommend Lauren over and over again. She is a dream to work with, meeting every deadline with time to spare! You will not be disappointed.”
— Jean Blazey, Philips
“Simply put, Lauren is INCREDIBLE. Aside from her ability to effectively manage even the most difficult campaigns with ease, it’s her positive energy and passion that truly make her a joy to work with. She is a brilliant creator, a thoughtful collaborator, and an absolute force in the world of social.”
— Victoria Shamshoyan, J3
“I can tell you without a doubt that Lauren is the one you want in the trenches with you. She’s smart, wily, creative, and adaptable. Not afraid to wear many hats, Lauren will jump into anything in order to deliver a successful campaign. She strives to overdeliver on everything she does and I’ve never met a client that didn’t love working with her.”
— Jamie Moore, Viacom
About Nomada
Lauren Gabel
Lauren is a seasoned content creator, brand strategist, and influencer marketing wiz with over eight years of experience working with major brands to build buzz, grow revenue, and engage audiences. She takes a personal, hands-on approach to everything she does for your brand — curating every strategy, every talent list, every content schedule without the use of any automation softwares. A people-person to her core, she thoughtfully builds relationships that serve your brand’s goals, showing up as a team player willing to jump in and support you however she can.
Grace Gabel
With a background in creative writing for media, Grace is our go-to-gal, liaising with our clients and talent to manage timelines, deliverables, and content. Grace is known for her charisma, creativity, organization skills, and can-do attitude – making her the perfect addition to the growing Nomada team.
When you work with Nomada, you’ll also have access to an entire network of experienced, talented branding and social media professionals. You can expect a personalized, one-on-one experience while also staying connected to everything and everyone your brand needs to thrive.
“Nomada” is named for our love of travel and the creative inspiration that comes with experiencing new places, people, and cultures. Though we’re based in Los Angeles, we can usually be found exploring other parts of the world — taking work with us in true digital nomad fashion. Business is an adventure, and we’d love to embark on this journey with you!
Yeah, we've worked with some pretty cool brands.
These days, we’re passionate about helping founders & small marketing teams scale their internal capacity and grow their brand reach.
92% of consumers trust word of mouth over any other form of advertising.
👆 THAT is why influencer marketing works.
Let’s hang out and talk about what influencer marketing can do for your brand.